November 2023 marks Vogue’s third anniversary in Singapore and the debut of a landmark event, NEXT IN VOGUE. The multi-day event brought together major voices in fashion and innovation, showcasing the future of fashion, culture, and lifestyle in Singapore, with a star-studded line-up of speakers by day and the Vogue gala by night.
As the design lead for NEXT IN VOGUE, the brand activation process involved adapting the existing gradient graphics and the primary event logo for various touch points across both print and digital platforms. Prior to the event, the promotion kicked off with regular social media updates on Vogue Singapore's official Instagram account to generate buzz and inform potential ticket holders about the lineup of speakers, masterclasses, and brand showcases. A range of digital assets were also created, including microsite elements, conference slideshow templates, and web banners on Vogue Singapore’s website.
NEXT IN VOGUE event collateral also included large-scale photo wall and backdrops, lanyards, toilet decals, posters, and the iconic Vogue tote bag door gift. This exclusive tote bag contained a Vogue paper fan and the latest issue of Vogue magazine, offering a fashionable treat for attendees. The event successfully united participants not only from Singapore but also from across the globe to celebrate the realms of fashion, beauty, and lifestyle. This was achieved through engaging panel conversations, insightful masterclasses, and captivating fashion brand exhibitions, making it a standout celebration in the fashion calendar.
Client: Vogue Singapore
Art Direction and Design: Venus Loh, Nouvo Studios
Design Support: Jason Thien
Photography: Colossal Pro / Vogue Singapore / Venus Loh